This term is used to denote actions aimed at achieving the highest possible position in Google search results for certain phrases and keywords. This is not a one-time promotion, but a long process. In a few months, the effect of site positioning will be measurable and permanent. Cooperation with an interactive agency and a package of services designed to meet the needs of the company will ensure success.
SEO – why is it important for business?
A significant part of users receive information about goods and services through a search engine – and the percentage of such Internet users continues to grow. Reaching customers at the moment when they are looking for the right company’s offer is one of the biggest advantages of SEO over other forms of Internet marketing.
High visibility in organic search results allows you to reach people who will want to use it at the first contact with the offer. Thanks to positioning, you can directly address your target group. Higher positions in Google also mean more traffic on the site, which leads to sales, i.e. profits for the company.
Only high-quality sites that are user-friendly, accurately respond to queries, and meet the strict requirements of Google have a chance for long-term results and high positions in the search engine rankings. That is why the positioning process itself takes months and requires a lot of actions both on and off the site.
How to position a website in a search engine?
Do you want to surpass competitors, increase brand awareness on the Internet and become an industry leader? It is necessary to choose effective positioning – this complex process, which requires continuity and constant updating, consists of several key stages.
Choosing the right keywords, why is it important?
In the beginning, you need to choose the right phrases for positioning the site following the industry. When preparing a keyword database, you should think about how the client requests should not only describe the offer well but also be often found by Internet users. This will make them popular on Google.
Site analysis or SEO audit.
If you want to optimize your website and check what can be improved, you need to conduct an SEO audit. This is a comprehensive analysis of the site. Thanks to it, you can find out the most important parameters that affect positioning. Evaluating the site for proper optimization is the key to taking measures and strengthening the company’s position in Google.
Technical optimization of the site.
As a result of SEO analysis, it will be possible to make the necessary changes to the company’s website. A properly optimized website will take higher positions in the search engine. Google visibility is affected by several factors. These include
- page loading speed;
- responsiveness – adapting the site to the size of the screen on which it is displayed;
- correct indexing – internal linking and site map;
- working links and redirects;
- site security;
- relevant metadata;
- correct H1 and H2 headers;
- uniqueness – elimination of duplicate content.
Proper optimization will make the site consistent with the recommendations of search engines and user-friendly.
Preparation of unique content by SEO rules.
High-quality content plays a huge role in the positioning of the site. Google values valuable articles and puts those in search results that best answer users’ questions. If you want the content to comply with the recommendations, you need to follow several rules:
- use keywords and dependent words in your content;
- keep the shape of the text clear and readable;
- use the language of benefit;
- be aware – create unique and attractive articles;
- make specialized texts available and become an expert in the industry;
- try to encourage users to publish their content.
Getting valuable external links is essential.
Another important factor for Google is off-page activity. Therefore, as part of effective SEO, it is necessary to purchase incoming links. These are any links to your site that are on other sites. There can be many such places – links can be placed in reviews, articles, travel sites, or statements on various forums. You just need to make sure that they are related to the theme of the portal.
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