It is necessary to promote the site in search engines, now no one argues with this, and the question of the rationality of such actions has long been out of the question. It is necessary and even necessary to promote if the site needs visitors, customers, and, consequently, profit. It is necessary because its independent appearance on the first pages of search engines as a result of website promotion for more or less competitive queries is almost impossible. The site must start performing the tasks assigned to it with the help of Internet marketing.
Google’s algorithms are constantly being improved, and the weights of factors taken into account when evaluating websites are changing (for example, keywords in the title, description, and texts, content length, keyword density, page loading speed, refresh rate, number, and quality of incoming links).