using the official tools from Google. Here you will find out whether the width of the page is suitable, whether the size of the content and buttons is too large, as well as many other aspects that should be corrected in the site template. This is the main stage of website adaptation for mobile devices.
A paid search campaign is the easiest way to attract traffic to a new website. Thanks to this, the site will be displayed on Google by certain keywords and in the top positions. Such a link will be marked as an advertisement and will be displayed above or below the usual (natural) results. The best CTR (the ratio of clicks to impressions) is achieved by advertising displayed at the top. Unfortunately, not everything is so simple in all industries. Why? When a user enters a phrase to display your ad on Google, you participate in the auction. In other words, you are competing with other advertisers for displaying a certain phrase.
Google’s algorithms are constantly being improved, and the weights of factors taken into account when evaluating websites are changing (for example, keywords in the title, description, and texts, content length, keyword density, page loading speed, refresh rate, number, and quality of incoming links).