At the moment, freelance exchanges are an excellent platform for starting independent earnings on the Internet, which in itself is a very good help in obtaining additional funds. Thanks to the large-scale development of the network itself and search engines in particular, recently such a phenomenon as search engine optimization or SEO (search engine optimization) has been gaining popularity. This method of activity on the Internet is a fairly extensive set of measures designed to increase the position of the site in the results of users’ search queries in systems such as Google. This is done to increase site traffic by switching interested users to them from the pages of various search portals. The analysis of evaluating the effectiveness of search engine optimization is considered to be the cost of a single target user entry, taking into account the time of raising the site to the specified positions in the search engine results.
This way of earning money may be interesting, first of all, to those who are ready to engage in interesting and quite diverse work related to the Internet. This process does not imply any specific technical subtleties. Which means that almost everyone can try their hand at search engine optimization. Whether it’s an order from the outside or the promotion of their website.
Table of Contents
SEO activities
As the main areas of activity in search engine optimization, several separate types of work should be distinguished, taking into account various parameters of sites when calculating the degree of compliance with user requests:
- The citation index of the site, which depends primarily on the number of resources on which this site is mentioned, even though many search engines intentionally do not take into account mutual citation (when sites place mutual links to each other). Of great importance is the fact of placing links on sites with similar thematic resources.
- Keyword density, which meets an obstacle in the form of search engine algorithms that analyze text for repetitions and search spam.
In general, the position of the site in search engine results depends on factors that can be divided into internal and external. Internal, as a rule, is controlled by the site owner, and optimization work implies working primarily with them (but external factors are also affected). The complex measures carried out, in this case, include the creation of more convenient navigation. And structure of the site, the creation of internal links, beautiful stylistic design of the text, increasing the quality and quantity of text on the page. And bringing it to meet the necessary user requests on search engines.
Static and dynamic factors
The division of external factors can be carried out by the example of the difference between static and dynamic factors:
- Static external factors affect the degree of compliance with the entered query due to the citation of this query by other resources on the Internet and, of course, the credibility of these resources, regardless of the content of the text.
- Dynamic external factors, in turn, affect compliance with requests solely depending on the citation text on third-party sites.
The methods of external search engine optimization include such types of work as blogging, press releases, posting the necessary information on social networks. Writing and posting articles, exchanging links, registering in search portal catalogs and in independent catalogs (which can be done automatically with the help of special resources, or manually).
There are several reasons why the site’s rating may drop significantly in the list of search engine results. First of all, it is too many external links, various technologies for sending spam. A small amount of unique information, graphical navigation, and URL redirection.
A person engaged in search engine optimization of websites is called an optimizer. It should also be mentioned that to facilitate the work of people engaged in this work. Various services make it possible to promote websites independently.
There are various methods of search engine optimization. Implying the use of various technologies that are not always ethically correct and in some sense legal. In the context of this practical article, a concise basic guide will be given on the so-called “white optimization”. Which is a work that excludes the use of promotion methods prohibited by search services.
The main factor determining the relevance of the site in search engines is the uniqueness of the content and the correct text content of the site. Next, we will talk about this. When filling the site with textual information in the form of articles, the following rules should be followed:
In no case can you use information whose ownership rights belong to someone else. When creating your unique content, you should focus on keywords, while avoiding unnecessary repetitions that distort the meaning and style of the text. Articles should be unique, containing the words of popular search queries, but at the same time grammatically correct or easy to read.
It is necessary to avoid a common mistake. The essence of which is that many optimizers copy text to websites intended for printing. And are not suitable for posting on the Internet. Texts must be adapted specifically for the network. This is because a person’s behavior on the Internet is extremely different from his behavior in libraries. And other places intended for reading printed information. In the case of working with the Internet, reading a text, as a rule. Begins with ignorance of its authorship and title, and may occur from the middle or even the end of the page on which it is placed. In the library, all people, as a rule, are not at all limited in time. And can spend several tens of minutes or even hours reading a book or magazine article. Depending on the amount of free time and the need to search for the information they need.
Internet data
On the Internet, users spend no more than two or three minutes familiarizing themselves with the text. And having not found the necessary information during this time, leave the site forever. This is because the global network is very fragmented. And sometimes it is difficult to find all the necessary information in one place. And the role of the librarian, who can suggest the necessary sources, in this case, is played exclusively by the search engine that the user has chosen to find the information he needs.
If we proceed from the data, in principle, not complex behavioral features of visitors. Then we can distinguish several fairly simple rules for placing texts on pages on the Internet. First of all, the text should be as concise and concise as possible. It is not recommended to place articles with a volume of more than one. And a half thousand characters on a single page, simply because any user will not read the text by scrolling the page down many screens. This is very inconvenient and takes extra time. Do not forget about the page loading speed, which will directly depend on its volume. Large texts greatly increase the volume of the page. And therefore significantly prolong its loading speed, which also negatively affects the desire of users to view it. If it is necessary to place a large text without the possibility of its reduction. It is recommended to divide the text into parts, followed by placing each on a separate page of the site.
Hyperlinks should be used to navigate between fragments of such an article. The alignment of texts should be carried out on the left edge. Not on the width, as this entails the formation of unequal intervals between words. Which greatly impairs the perception of the entire text as a whole. Be sure to limit the length of the line and not publish the article on the entire width of the page. Because the human eye is not able to cover the entire line if it turns out to be too long. You also need to use margins from the screen borders. Paragraphs should be made as short as possible, consisting of no more than ten lines. This is because an article typed in solid text is perceived as very hard. All paragraphs should be easily visually distinguishable from each other.
Large texts
For large texts, you need to use serif fonts, like Times New Roman or Georgia, sans serif fonts. For example, Arial, Tahoma, and others are best suited for headlines. One of the most important rules is that you should carefully avoid mistakes in the texts because no matter how useful the information is. No one will want to spend time editing it. It is worth avoiding writing words in capital letters and using this method only in cases when it is really necessary (abbreviations and so on). Considering that the main ultimate goal of the optimizer is to attract visitors. You should try to carefully edit the style of all published texts. Avoid common phrases and long theoretical arguments and provide only the information necessary for users.
These tips do not determine a successful strategy entirely. Which is explained by a fairly wide range of possible actions for successful optimization. Which is understandable in principle. But the first and main action of a novice optimizer should be the analysis of other popular promoted sites. And the creation of his idea based on the work already done. It should also be mentioned that you should start working in this area by communicating with future colleagues. And later with clients whose sites will need to be optimized for search engines in particular and to raise their popularity in a general sense. To do this, you need to look at various ratings of popular sites on the Internet. Register on freelance exchanges and visit thematic resources dedicated to this topic.
This field of activity, subject to the observance of legal grounds in the methods of work. Itself implies cooperation with other optimizers and owners of similar Internet resources. In any case, today this method of earning is becoming extremely popular due to the increasing competition of various sites. Which implies a huge demand for the work of people engaged in raising the popularity of any resources, be it online stores. Developing social networks, news portals or simply highly specialized resources dedicated to a certain type of entertainment or services.