Nowadays, creating a corporate website is not a problem. The number of agencies, freelancers, and website generators is so large that there are a lot of choices to choose from. However, the real problem is the increase in website traffic. What should I do if the new site is still poorly visible in the search engine? How to increase website traffic and start selling from the first day? Website traffic generation – where to start
Google Ads Campaign
A paid search campaign is the easiest way to attract traffic to a new website. Thanks to this, the site will be displayed on Google by certain keywords and in the top positions. Such a link will be marked as an advertisement and will be displayed above or below the usual (natural) results. The best CTR (the ratio of clicks to impressions) is achieved by advertising displayed at the top. Unfortunately, not everything is so simple in all industries. Why? When a user enters a phrase to display your ad on Google, you participate in the auction. In other words, you are competing with other advertisers for displaying a certain phrase.
The advantage of such advertising is that you do not pay for the fact that the ad is displayed, but only for clicking on the link. The rate per click varies. You can see more https://travelingtourism.com/
What else do you need to know? The first visit to your site does not always lead to a conversion (purchase, filling out a contact form). If you work in an industry where the purchase decision is not made immediately, creating traffic to the website will be the first step in the sales funnel (the customer’s path to purchase). For example, if you have a toy store, you can count on conversion already on the first visit, but if you create online stores, the probability that the buyer will immediately send a request is less. The reason is simple – opening a store is a big investment.
Advertising article
If you know that certain pages are visited by your potential customers, think about an article on this portal. If you are targeting well-known and popular websites, be prepared for large expenses, so do not treat this solution as a priority. An alternative could be, for example, a guest post on a widely read blog. If you decide to take any of these steps, beware of persistent sales in the article. Place your bet on an informational text that delicately distributes information about your products or services.
Storytelling can also be an interesting idea. This is a kind of narrative marketing, that is, a story that evokes emotions and, ultimately, encourages the reader to interact with your brand.
Collaboration with influencers
Most often, a new website, and therefore a new brand, is unrecognizable. This is often associated with less trust on the part of potential customers and a longer decision-making process. How can this path be shortened? Find a person around whom there is a dedicated community. People who may be interested in your products or services. But don’t look for the most influential people. Often their accounts can be artificially “pumped up” with fictional subscribers.
Another thing is that Internet stars don’t always care about relationships with their subscribers. An influential person (YouTube blogger or Instagram star) may be more valuable because he has gathered a smaller but more interested community around him. An additional advantage is that less well-known influencers often exchange (for a product) or offer bids that will be available to you, even if you are just starting your business.
As you can see, it is not so difficult to attract traffic to the site. However, remember that these are paid solutions. This means that when you turn off advertising, traffic, and sales on your site will stop. So think about SEO from the very beginning. Although you will have to wait a few months before the first effects from the positioning of the website appear, in the long run, it will pay off. Why? The most valuable is organic traffic from Google. It’s easy to find out by looking at the Google Analytics dashboard. The depth of the visit and the time spent on the website in the case of traffic from Google is usually higher than from other sources.