Every year the number of users who use the Internet via mobile devices, such as phones or tablets, increases. That is why it is worth preparing your website to adapt to the screens used by mobile Internet users.
Is the site adaptive?
In the beginning, it is worth checking whether our site is adapted for phones and tablets. You can do this using the official tools from Google. Here you will find out whether the width of the page is suitable, whether the size of the content and buttons is too large, as well as many other aspects that should be corrected in the site template. This is the main stage of website adaptation for mobile devices.
Page loading time
To find the right product, you often need to reload the entire site several times. If the user has to wait a few seconds each time until all the items are loaded, he can refuse purchases in the process. To minimize this type of risk, it is worth speeding up the website by using the browser cache or optimizing the images and code (CSS and JS) on the website. With the help of the Google Speed Insights tool, you can analyze what should be improved on the site.
However, it should be remembered that hiding content is prohibited, therefore, to speed up the site, do not delete or hide content for lower permissions.
Animations and videos
These elements significantly slow down the page loading speed and smoothness of its operation. So, if possible, limit the “fireworks” to the form of long clips in a banner or a lot of animations. Remember that much weaker components are mounted on mobile devices than on desktops or laptops.
Stores have menus with many category subpages that make it easy to order and quickly find the right products. When thinking about mobile internet users, you should adapt the site menu to phones or tablets. It is worth using the popular “hamburger” menu, which is already familiar to users.
The purchase process
Often the problematic moment is the very process of buying goods on a phone or tablet. The user is required to specify the address, payment method, and many other data, which takes a lot of time and is burdensome on a small telephone keyboard.
Therefore, this process should be minimized. Shortening can be understood as reducing the number of required fields, as well as the number of subpages (steps) that need to be covered to make a purchase.
This is an interesting type of advertising, but on small screens, it is very burdensome for the user. To make matters worse, pop-up modules are often not adapted to low resolutions, so pop-up windows are closed outside the phone screen, and they cover most of the site content. This problem was also noticed by Google, which began to punish sites with pop-up windows that close their content on mobile devices. These are just some of the most important aspects to take care of when adapting your website to changing trends. After following the above rules, the conversion in your store should increase, which will result in the final profit of the store.
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