Amazon has more than 310 million active customers worldwide, and this giant e-commerce market sold $91.04 billion worth of goods in the first quarter of 2022.
It just means that you have huge opportunities to make money on Amazon. However, it is not easy to grow sales in this market. The reason is simple.
Hundreds of sellers are selling products like yours on Amazon, which makes it hard for you to stand out from the crowd.
If your products don’t appear at the top of the page when looking for potential customers in the Amazon search box, there are several chances that they will buy from you.
Visibility is the key to success on Amazon. If they can’t find you, they won’t buy from you.
How can you improve your visibility on Amazon?
In this beginner’s guide to Amazon SEO 2022, you will learn some proven Amazon SEO strategies to increase search visibility and increase sales this year.
But before that, let’s first talk about how Amazon’s search algorithm works.
Amazon A9 Search Algorithm
When people want to find something on Amazon, they use the Amazon search box. A9, which is the name of Amazon’s algorithms for finding products, is behind this Amazon search box and determines the search results.
How does A9 work?
How exactly does it work? No one can tell except the workers from A9.
But in tests it is often found that A9 follows a simple keyword method. Therefore, you should make sure that your search contains as many relevant terms as possible. This may affect your visibility in Amazon search and sales.
According to Amazon:
Customers need to be able to find your products before they can buy your products. Search is the main way that customers use to search for products on Amazon.
The search for customers is carried out by entering keywords that are compared with the information (name, description, etc.) provided by you for the product. Factors such as the degree of text matching, price, availability, selection, and sales history help determine where your product will appear in customer search results. By providing up-to-date and complete information about your product, you can increase its visibility and sales.
Therefore, you need to work on increasing the relevance of your Amazon ads and optimize them for conversions.
Optimization for relevance
The good thing about relevance optimization is that you don’t have to spend a lot of time and effort on correctly identifying relevance factors. You can easily do this.
Let’s discuss how to optimize relevance.
Name of your product
You only have 250 characters or about 50 words to write the names of your products, although some categories may have product names longer than 250 characters.
How will you use this 250-character limit to write powerful titles for your products?
Here are some best practices:
- Write for people – people should be able to easily understand your title.
- Write useful headlines.
- Include your priority keyword in your headings.
- The first letter of each word in the title is written in capital letters.
- Write down the measurements and write down all the numbers as digits.
You should never include prices, promotions (10% discount), symbols (*#$) in the names of your products.
Product names are important for Amazon SEO. You should always try to list your products with benefit-rich names.
Don’t forget about Amazon Backend (key terms)
If potential buyers do not see them, it does not mean that they are not important.
Yes, it talks about Amazon search terms, also known as Amazon backend keywords, which many sellers completely ignore.
However, if you think from an Amazon SEO perspective, Amazon backend keywords are very important.
Amazon backend keywords inform and confirm with A9 that your product is indeed a revenant for a particular keyword.
How do I find keywords for your products?
You can use tools like Google Keyword Planner, SEMrush or WordStream to find the keyword for your products.
Here are some recommendations for optimizing backend keywords:
- Divide keywords into different strings.
- Don’t repeat keywords.
- Follow the 250 character limit.
- Do not use punctuation marks.
Last but not least, always follow Amazon’s recommendations.
Marked markers and product Description
Amazon allows you to list the features of your products in the form of markers. You should include five or more bullet points to explain the features of your products.
Here are some tips on how to create striking markers:
- Place the most important feature of your product at the top, as visitors often view the content.
- Explain how a feature of your product will benefit your customers.
- Try using keywords in bulleted paragraphs at least once.
After you have written the bulleted items, the product description follows. And there is no doubt that product descriptions can “make” or “break” sales.
Therefore, you should make sure that your products are listed with convincing product descriptions.
What should be in your product description?
Your product descriptions should clearly explain what your products can do and tell you what value your products add to your customers.
Product descriptions are an important aspect of Amazon SEO. You should always write convincing descriptions of your products.
You have control over the relevance factors, but not all the ranking factors related to conversion are under your control.
However, this does not mean that you should not know them. From an Amazon SEO perspective, it’s better to know about them.
Your product image
A picture is worth a thousand words. And this is also true for the largest American search engine Amazon.
According to research, products with high-quality images attract more customers than products with low-quality, fuzzy images.
High-quality product images are essential for Amazon SEO in 2022.
Amazon allows you to add one or more product images. The main image of the downloaded product is called the main image.
Since the main image represents your product in Amazon search results, you should make sure that the image is easy to understand and it is stunningly presented.
Images must be 1000 pixels or larger in height or width. This minimum size requirement allows you to use the zoom feature on the website. Zoom has been proven to boost sales. The smallest size of your file is 500 pixels on its longest side.
Your Amazon reviews
Reviews will help you with Amazon’s SEO work. The more positive reviews, the more chances you have to take a high place in the search for Amazon products.
People rely on reviews to evaluate the quality of products. Amazon knows it too. That’s why the e-commerce giant is always working to combat false reviews.
Positive reviews of Amazon products serve as social proof and encourage potential buyers to buy products.
When it comes to getting Amazon product reviews, there’s nothing you can do but offer high-quality products and provide amazing customer support. If your customers are happy, satisfied, they are more likely to leave positive feedback.
Here are some ways to attract positive reviews about Amazon products:
- Send follow-up emails after the purchase for feedback.
- Request feedback via social networks.
- Attract highly active reviewers.
- Offer an amazing customer experience.
Remember that reviews are not what you usually get after a request. Instead, you have to earn them.
Although Fulfillment by Amazon (FBA) does not have a direct impact on Amazon SEO 2022, it can improve the ranking of your products.
People trust products that are sold by Amazon more because these products are directly supplied to them by Amazon, and Amazon also provides services to customers for these products. Because people trusted in Amazon, products made by Amazon sell more easily than products that are sold independently on Amazon. And the more your products are sold, the more likely they are to get into the top of the Amazon product search rating.
Amazon Selection Icon
Selling on Amazon or any other market is all you need for visibility. The more visibility you have, the more you will sell.
Amazon has made a move to help shoppers find the right products.
You must have seen the Amazon Choice icon recently on some products?
Mammoth, an e-commerce platform, has developed Amazon Choice badges to help its visitors narrow down their choices and simplify the buying process.
Amazon has not yet fully revealed how it chooses products for Amazon Choice.
When you hover your mouse over the icon, it shows the following:
It discloses only limited information: Amazon recommends products with a high rating, good price and ready to ship immediately.
You have to work on these factors and follow the Amazon product listing guidelines to have a chance to get an Amazon Choice badge.
The Amazon Choice icon will add popularity and credibility to your product list, which will lead to increased sales and improved ranking in product search.
The number of sellers on Amazon is growing every day, and it’s not easy to stand out from the crowd on this popular e-commerce site. However, if you follow the Amazon SEO methods described in this article, then there is no reason why you will not succeed.
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